top of page

Our Ethics

As an organization who represents not for profit charities we frequently interact with members of the public. It is crucial that any interactions are carried out in an ethical way and our customers always have a positive experience when dealing with us.

 

We have guidelines for conduct for fundraisers. We pride ourselves on going above and beyond for the charities we represent and the kind donors who support them.

Guidelines for Conduct in Fundraising

Throughout this section, the term 'you' pertains to a charitable institution or a third-party fundraiser.

1.1. General Etiquette

1.1.1 Your fundraising activities must align with legal standards and uphold transparency, integrity, and respect.

1.1.2 It is essential to maintain a courteous demeanor when interacting with individuals.

1.1.3 Avoid making unjust criticisms or offensive remarks about individuals or organizations. 1.1.4 Under no circumstances should you encourage a donor to abandon or alter an existing contribution in favor of supporting another charitable entity.

1.2. Soliciting Support

1.2.1 While it's acceptable to use reasonable persuasion, avoid fundraising methods that unreasonably infringe upon someone's privacy, exhibit excessive persistence, or impose undue pressure to donate.

1.2.2 If a person signals their desire to discontinue communication, refrain from further solicitation and conclude the conversation respectfully.

1.3. Providing Information and Ensuring Fair Treatment

1.3.1 Your fundraising communications, as well as the materials employed, must not be misleading or likely to mislead. This entails avoiding omissions, inaccuracies, ambiguity, or exaggerations.

1.3.2 Prior to making any claims in your fundraising that may be taken literally, ensure that there is credible evidence to substantiate those claims.

1.3.3 Exploiting any errors made by a donor is strictly prohibited.

1.3.4 In discussions related to financial matters and benefits, explicitly inform donors that you are not equipped to provide formal financial advice.

1.3.5 Your fundraising efforts must adhere to the equality laws applicable in England, Wales, Scotland, Northern Ireland and the Republic of Ireland. Avoid discriminating against individuals with protected characteristics. Further information can be obtained from the Equality and Human Rights Commission and the Equality Commission for Northern Ireland.

1.3.6 Treat donors fairly by facilitating their ability to make informed decisions about contributing. This involves taking reasonable steps to ensure clarity and transparency.

1.3.7 Be mindful of potential donors in vulnerable circumstances who may require additional support to make informed choices.

1.3.8 Exploiting the trust, lack of knowledge, apparent need for care and support, or vulnerable state of any donor is strictly forbidden.

1.3.9 Refrain from accepting donations from individuals lacking the capacity to decide or those facing vulnerable situations that might hinder their decision-making ability. Factors to consider include physical or mental health, disabilities, learning difficulties, stress, financial impact, communication abilities, influence of substances, and age.

1.3.10 If a donation is received from an individual lacking the capacity to make informed decisions, the money must be returned to them.

1.3.11 Do not under any circumstances request regular donations (e.g., direct debits) from individuals under 18.

Let’s Work Together

Get in touch so we can start working together.

Thanks for submitting!

bottom of page